meet zoë ‘Babycakes’

this brand is a love letter to my inner child — playful, curious, and full of imagination. named after my childhood nickname, every piece is crafted from reused and ethically sourced materials, giving new life to what might have been discarded.

growing up in the south, I found inspiration in the natural world and the close-knit southern communities around me. moving frequently in and around birmingham, alabama, I experienced everything between the rhythm of city life and the beauty of living in the countryside. I fell in love with both worlds — full of excitement amid the city’s energy, and at ease in the quiet rhythm of life in the country.

when I graduated high school, I attended the university of alabama at birmingham for fashion and marketing. I worked in many creative positions around the city, until the pandemic, when I decided to move to los angeles to chase my dream of becoming a fashion designer.

in los angeles, I was able to experience life outside of the comforts of my southern community. I held many creative roles there, and after a few years, I found myself dreaming of the south again. there were many reasons why — to be around my loved ones again, to center myself, and honestly, I missed the trees.

now that I’m back in birmingham, I’m focused on creating a brand that reflects all the parts of my journey — the curiosity of childhood, the ways I grew while chasing dreams far from home, and the southern landscapes and communities that shaped me.

babycakes is where imagination meets intention, and every piece is made to be playful, thoughtful, and one of a kind.

explore my collection

⋆˚꩜。Collaborations